RAM Truck Brand Makes International Debut in Hannover, Germany

FCA North America: Ram Truck Brand Makes International Debut at 66th IAA Commercial Vehicles Exhibition in Hann... https://t.co/kFYNcmA5In

— FCA group (@fcagroup) September 21, 2016

In a press release issued earlier today by FCA US LLC, the automaker reported that the Ram Truck brand is all set to host its first every display at the IAA Commercial Vehicles Exhibition in Hannover, Germany. Starting today, the event runs until September 29 and marks the brand's first foray into international markets. The IAA is the leading trade fair of its kind and is an excellent first step for the Ram brand as it gets ready to expand globally.

Ram's display will showcase a Ram 1500 Quad Cab Sport with a 5.7-liter HEMI® gasoline engine and an eight-speed automatic transmission. One interesting feature about the international model is that it has been adapted to switch between regular gasoline and liquid petroleum gas (LPG), a popular option in Europe that delivers increased fuel economy.

“We are using this important show to gather customer and media feedback, and to let them know that the Ram Truck brand is expanding to markets for commercial vehicles outside of North America,” said , Bob Hegbloom, Head of Ram Truck Brand International, FCA US LLC. “This is just the beginning and we’ll continue to unfold the Ram Truck brand plan on a regional basis.”