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Ram Trucks: Cultural Phenomenon

Similarly to music genres, automotive brands have evolved over the past few decades--not only in terms of powerful capabilities, but overall image as well. As the video below suggests, a pick-up truck isn't too different from a fiddle. They're both adaptable, well-crafted, and distinctly American, making them antiquities of our ever-evolving western culture. The values our trucks demonstrate an appreciation for the past, but--more importantly--a fight for the future. Without a good amount of
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